The cheapest fake COD order is the one never offered.
Rules that cut junk early
Shopify COD stores commonly hide COD when:
- Pincode / region has brutal RTO history
- Cart value is too low to absorb a return
- Product is high-theft or easy-resale
- Customer matches prior risk signals
Level’s COD rules layer helps hide/show COD by pin, value, product, tag, and risk — then WhatsApp-verify the COD that still converts.
Verification still matters
Blocking COD everywhere kills conversion. The winning pattern:
- Constrain COD with rules
- Confirm remaining COD on WhatsApp (Confirm/Cancel)
- Auto-cancel silence
That’s deterrence + verification, not hope.
Implementation sketch
- Start with top 10 toxic pins from courier data
- Add AOV floors for COD
- Turn on WhatsApp verification the same day
- Review cancelled vs confirmed weekly
More: COD verification · GoKwik vs Level (suite vs wedge).
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